BlackBerry KEYone

Press

A Reimagined BlackBerry Smartphone – The BlackBerry® KEYone – will be available to customers across Canada beginning tomorrow

TORONTO – May 30, 2017  – Today, TCL Communication, a leading global smartphone manufacturer and global smartphone licensing partner of BlackBerry Limited, is announcing that the award-winning BlackBerry KEYone will officially be on-sale in Canada beginning tomorrow, May 31. Starting at $199 CAD on a two year term, the BlackBerry KEYone will be available either in-store or online from Bell, Bell MTS, Rogers, SaskTel and TELUS. It will also be available unlocked for $729 CAD outright in June.

“The BlackBerry KEYone is unlike any other smartphone available to consumers today, offering a premium communication experience, ensuring that our customers enjoy the security, long battery life and great functionality that have made BlackBerry mobile devices so iconic,” said Steve Cistulli, President and General Manager for TCL Communication, North America. “This is an extremely exciting moment for us at TCL Communication, and we’re honoured to be able to offer this reimagined BlackBerry smartphone today to customers across Canada.”

BLACKBERRY KEYONE PRODUCT HIGHLIGHTS:

  • Built to last with a durable and sleek aluminum frame with a soft textured back for extra grip. Includes a 4.5-inch touch display featuring impact and scratch resistant Corning® Gorilla® Glass 4 offering the best in resilience and durability.
  • Reimagined communication experience thanks to an innovative Smart Keyboard that allows you to set up to 52 customizable shortcuts and transform each letter key for quick access to your favorite apps and most important contacts. Includes the world’s first keyboard-embedded fingerprint sensor conveniently located in the spacebar and provides added device security and convenience.
  • Distinct BlackBerry smartphone powered by Android, with the familiarity and functionality of Android™ 7.1 Nougat giving users access to the entire Google Play™ store and over one million apps.
  • Includes the largest battery (3505mAh) ever found in a BlackBerry smartphone, offering up to 26+ hours of mixed use, and Qualcomm® Quick Charge™ 3.0 technology enables up to 50 percent charge in roughly 36 minutes.
  • Pre-loaded with DTEK™ by BlackBerry, offering constant security monitoring and protection of your operating system and apps by letting you know when your privacy could be at risk and how you can take action to improve it. The KEYone will also receive regular monthly Android security updates, ensuring you have the most safe and secure Android smartphone experience.
  • Features a 12MP rear camera with an industry leading camera sensor (Sony IMX378) that captures sharp, crisp photos in any light. The wide aperture lens with large 1.55μm pixels and dual-tone flash ensures your photos will have superior color and clarity.

For more information and additional details on where to purchase the BlackBerry KEYone, please visit www.BlackBerryMobile.com.

About TCL Communication

TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures and markets an expanding portfolio of mobile and internet products and services worldwide under three key brands – TCL, Alcatel and BlackBerry. The company’s portfolio of products are currently sold in over 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific, TCL Communication ranked as a top-10 global smartphone manufacturer by IDC. Headquartered in Hong Kong, TCL Communication operates nine R&D centers worldwide, employing more than 13,500 people across the globe. For more information, please visit www.tclcom.com.

TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners. Alcatel is a trademark of Alcatel-Lucent used under license by TCL Communication.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, used under license, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Qualcomm, Snapdragon and Adreno are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Quick Charge is a trademark of Qualcomm Incorporated. Qualcomm Snapdragon, Qualcomm Adreno and Qualcomm Quick Charge are products of Qualcomm Technologies, Inc.


TCL Communication (TCT) unveils the future of the new BlackBerry Mobile as part the company’s product portfolio evolution unveiled at CES 2017

Expanded TCL Communication portfolio takes an industry-first approach to addressing the new mobility market

LAS VEGAS – January 4, 2017 – At CES 2017, TCL Communication Technology Holdings Limited (TCT), the fourth-largest handset manufacturer in North America, is today sharing plans for an industry-first brand portfolio business model, which now enables the company to offer an entire suite of mobility products, including new BlackBerry smartphones. This brand pillar approach focuses on multiple facets of the company’s product portfolio: the entry-consumer, best-in-class enterprise, connected (IoT) and emerging segments – all leveraging the success of the TCL Communication manufacturing, R&D and operations along with the legacy of some of the industry’s most iconic brands, including Alcatel and BlackBerry.

"Our industry is in the midst of an evolution, where consumers are now demanding greater functionality and value from their mobile devices than ever before," said Steve Cistulli, President and General Manager for TCL Communication (TCT), North America. "To meet these growing demands, both carriers and retailers need a more diverse product offering, requiring portfolio efficiencies that were previously unavailable from a single manufacturer – until now. We’re boldy evolving our business, offering end-to-end efficiencies from sales, through R&D, manufacturing and logistics. This business evolution will provide greater value to our customers in the premium post-paid and affordable no-contract tiers."

Offering carriers and retailers exceptional quality and value, backed by TCL’s world-class R&D and manufacturing capabilities, the TCL Communication portfolio will be anchored by the Alcatel and BlackBerry handset brands while continuing to evolve in 2017. This will include additional mobility offerings to be announced in the first half of the year that will allow the company to further address consumer demands. Among the first products in this portfolio is the latest BlackBerry smartphone, focused on three core features: security, productivity and reliability. Previewed at CES, the smartphone draws on unparalleled mobile security and software expertise to offer the most complete end-to-end smartphone security available on Android.

"We look forward to unveiling details around this distinctly different and impressively designed BlackBerry smartphone around the Mobile World Congress timeframe next month," continued Cistulli.

For more information about TCL Communication (TCT), please visit www.tctusa.com.

About TCL Communication

TCL Communication Technology Holdings Limited (TCT) with its North America headquarters based in Irvine, California, is a wholly owned company of TCL Corporation, a global consumer electronics brand with products currently sold in over 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. With a mobile handset product portfolio that includes devices from Alcatel and BlackBerry, TCT is currently the fourth largest handset manufacturer in North America. The company also operates nine R&D centers worldwide and employs over 13,500 people globally. For more information, please visit www.tctusa.com.

TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners. Alcatel is a trademark of Alcatel-Lucent used under license by TCL Communication.

BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Media Contact:

Jason Gerdon
Email:
PR@TCTUSA.com